Hey everyone! Today I'm becoming a How To girl, and seeking to provide you with a few tips and insights on how to digital market like a pro. Now for the first tip... Tools like predictive analytics are invaluable to your marketing strategy. Technology is your main ally as a digital marketer. Use it! Predictive … Continue reading How to Digital Market Like a Pro
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#Sponsored
Hey everyone! A few weeks back we spoke about the influence of social media marketing. Today, we're going to be discussing the ethics (or lack therefore) involved with this. So, as previously discussed, we know that social media provides an outlet for companies to reach their target audiences in less invasive ways than traditional media, … Continue reading #Sponsored
Your Friendly Neighbourhood Chatbot
Welcome back guys! Today I thought it would be fun to chat more about chatbots! With social media constantly expanding and requiring constant innovation, the integration of chatbots into social media marketing has been interesting to watch. According to Oxford Dictionaries, a chatbot is "a computer program designed to simulate conversation with human users, especially … Continue reading Your Friendly Neighbourhood Chatbot
Hi sisters!
Sisters? I hear you ask. Yes. Today I have stolen Internet personality James Charles’ catchphrase in order to convey the influence of … well… influencers. If you’ve heard of his infamous “sisters” use, then he is doing his job well. If you haven’t, you could be one of the lucky ones who has managed to … Continue reading Hi sisters!
Boosting Social Media Marketing
Hello all! I hope your week has been treating you well. Today I wanted to discuss how brands may use social media in order to market their products. In particular, I wanted to discuss this in relation to a brand that I believe has been using social media to their advantage. I'm talking about Boost … Continue reading Boosting Social Media Marketing
A/Bsolutely right…
Today we are chatting about a topic very close to my heart. Netflix. I have recently been learning more about all of the work the marketing team put into Netlflix’s interface. According to the Netflix Tech Blog, every decision or product change made by the team is put under A/B testing, enabling them to decipher … Continue reading A/Bsolutely right…
Good morning, Upper East Siders
Meagan's Marketplace here; Today I blog to you from New York City. I’ll save you the details, but basically I’m here representing Monash at a conference, so thank you Monash! There is still a little time for sightseeing though, and last night we went to see the Broadway show Waitress. Why is that? I hear … Continue reading Good morning, Upper East Siders
Fortnite – An Epic Money Grabber Part 2
Hey everyone! I'm back at it again to continue on with my discussion on Fortnite. Lastweek I told you about how digital marketing has allowed this free to play gameto generate a value of over $15 billion, but that's old news. Today I'm goingto be discussing the marketplace that has arisen as a result of … Continue reading Fortnite – An Epic Money Grabber Part 2
Fortnite – An Epic Money Grabber Part 1
Fornite. A game that is often associated with the haunting images of 6 year olds flossing or doing the Hype in the park on an otherwise perfect afternoon. What I am referring to, however, is how developer Epic Games has managed to make a billion dollar empire out of a free to play game. As … Continue reading Fortnite – An Epic Money Grabber Part 1
Digital Marketing: The Future is in our Hands
The Internet. An incredible, yet terrifying creation that somehow took over the world upon Tim Berners-Lee launching the World Wide Web in 1990. When I say “took over the world”, I don’t mean this literally. …Yet However, the fact remains that it took less than 30 years for the Web’s influence to spread to this … Continue reading Digital Marketing: The Future is in our Hands
Meagan's Marketplace 